The distance
between markets
is a route.
Feasibility, market entry strategy and local partner selection across Latin America.
Portuguese · Spanish · English
Three services, one sequence.
Feasibility & Market Research
Before a company commits to a market, it needs to know whether the market exists for its product, where the demand sits and what stands in the way. We assess demand, competition, pricing, tariffs and regulatory barriers from primary data and interviews with local operators. The result is a written assessment with one clear recommendation: enter, adjust, or wait.
Market Entry Strategy
Feasibility answers whether. Strategy answers how. We define the regulatory path, positioning, channel, pricing and sequencing for the target market, with the order of steps and the decision points along the way. The plan is specific enough to be executed and short enough to be read.
Local Partner Selection
A market is entered through people: distributors, agents, suppliers and advisors. We identify candidates, screen them against explicit criteria and introduce the ones that fit. Each shortlist comes with the evidence behind it, so the choice is made on record, not on impression.
Feasibility before strategy. Strategy before partners.
Every engagement follows the same sequence. The order is the discipline: each step only starts with the evidence of the previous one.
Feasibility
A written assessment. One recommendation: enter, adjust, or wait.
Strategy
The plan: regulatory path, positioning, channel, pricing and sequencing, with decision points.
Partners
A screened shortlist of distributors, agents, suppliers and advisors, with the evidence behind each name.
Deliverables are written in Portuguese, Spanish or English, as the client prefers.
Three directions, one bridge.
Brazil → Spanish-speaking Latin America
Brazilian companies expanding into Mexico, Colombia, Chile, Peru, Argentina and beyond.
Spanish-speaking Latin America → Brazil
Hispanic American companies entering Brazil.
Europe, North America, Asia → Latin America
Companies from outside the region entering Brazil or Latin America.
The map is redrawn for every engagement, from the client’s origin to its destinations.
One line becomes two routes.
Puente COMEX was founded by Paulo Viana, an internationalist and foreign-trade analyst who works across Portuguese, Spanish and English. Latin America is one region on the map and many markets in practice: different rules, channels and habits, with a language line running through the middle. Companies that cross it well do so with evidence and with people they trust on the other side. Puente exists to provide both.
The name is Spanish for bridge. A bridge does not shorten the distance between two points; it makes the crossing possible and repeatable. That is the standard for the work: a documented route from one market into another, built on research, a clear plan and partners who have been met and screened. One line, two routes: from Brazil outward, and from the world into Brazil and Latin America.
Paulo Viana
Internationalist · International-trade analyst
Português · Español · English
Belo Horizonte, Brazil
- 01
Evidence
Every recommendation traces back to data, documents or a named source. When we do not know, we say so.
- 02
Method
Every engagement follows the same sequence: feasibility, strategy, partners. The order is the discipline.
- 03
Proximity
Markets are read from the ground. Partners are met and screened, not listed.
Tell us the origin and the destination.
Write in Portuguese, Spanish or English. We reply within two business days with the next step, which is usually a short call to define the scope of a feasibility study.
- Emailpaulo@puentecomex.com
- LanguagesPT · ES · EN
